I hear a lot of complaining about donors.
They should do this:
Be more compliant.
Not make us work so hard to please them.
Treat us like we don’t know what we’re doing.
Give just because it’s the ‘right’ thing to do.
They shouldn’t do that:
Give any way other than ‘unrestricted.
Demand specifics on how their money was spent.
Act like they know more than we do.
Require reports that take us hours to complete.
What about what YOU should and should not do to build sustainable, fulfilling relationships with your supporters?
I don’t hear enough of “What can we do to delight our donors today?”
I hear too much of “We already sent a thank you; that’s enough, and they shouldn’t expect more.”
Donors are people first, philanthropists second. And people need to know they’re important to you.
Let me tell you a true story.
A close friend of mine used to complain to me about her husband all the time. Why? Because he didn’t tell her he loved her enough. Understatement of the year.
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